In this blog, we will be discussing the guide to LinkedIn automation and the benefits that it will have to your business. We will also talk about some strategies that we use which could improve and support your LinkedIn marketing such as reaching your target audience and sending personalized messages.

What is Linkedin?

LinkedIn is a social networking website that allows professionals to build professional networks and share information. Users can keep track of their connections, search for new employees or employers, get in touch with potential clients, post updates about their professional lives and much more.

LinkedIn is the world’s largest professional network on the internet. It was launched in 2002 by Reid Hoffman, founder of the company LinkedIn Corporation.

It was initially designed to connect individuals with other business professionals who could contribute to their career development in return for status updates about themselves.

It has also become a valuable resource for companies seeking to connect with customers and potential employees.

The purpose of LinkedIn is not only limited to finding jobs or getting contacts, but it also offers its members several ways through which they can interact with other people on the site. These include polls, personalised posts and private messages.


What is LinkedIn Automation, and What are the Benefits?

Wikipedia describes automation as:

“Automation describes a wide range of technologies that reduce human intervention in processes.”

LinkedIn Automation is a simple and automated way of using LinkedIn to generate more connections and leads. Millions of people use LinkedIn to network, find jobs, and stay up-to-date on industry trends.

LinkedIn has made it easier than ever for professionals to share their work experience and expertise with the world.

Today, there are many different ways that you can use LinkedIn, such as posting updates about your business on your profile or following companies that might be interested in you for recruiting purposes.

However, one of the most valuable ways that LinkedIn can be used is through automation.

The benefits of using LinkedIn automation are:

  • Improved lead management (leads generated)
  • Increased visibility (targeted accounts)
  • Improved branding (brand mentions)
  • Enhanced customer reach (referrals)


How Can LinkedIn Automation Help You Grow Your Professional Network

LinkedIn automation tools allow you to manage your connections effectively. These tools take care of your connections and let you focus on other aspects of your professional life.

This makes it easier for you to maintain a healthy social life with potential clients, customers, and other professionals who are not yet in your network.

LinkedIn automation can help in three ways:

1. Helping with prospecting prospects not in your network by reaching out to them with personalised messages.

2. Helping you stay on top of all the messages coming in so you don’t miss any opportunities or announcements from potential employers.

3. Helping with follow-ups will remind you when someone has not responded, which will give you another chance to reach out.

LinkedIn Profile Optimization

The first step of your LinkedIn profile optimisation process should be including keywords related to your profession. This will help ensure that the right people can find you when they search on LinkedIn.

Your professional summary should also be well-written and compelling, highlighting the skills that you hope will attract opportunities, as well as any specific points of difference that set you apart from other candidates for the same position or job opening.

Remember that your profile should be about what you do professionally and who you are personally.

5 Reasons Why you Should Care about Linkedin Automation

Linkedin is one of the largest online business networks, which provides you with an account to connect with different professionals in your industry. Automating this network can help you reach more potential customers.

There are many reasons why you should invest your time into automation; here are our top 5:

1) Save Time

2) Increase Efficiency

3) Save Money

4) Find Potential Customers

5) Reach New Markets


Check out the first episode of the podcast we made about LinkedIn automation [HERE]


What are the Best Tools to Start Your LinkedIn Automation Journey?

There are various ways of automating your LinkedIn profile, the most common being scheduled posts. The best way to automate LinkedIn is to set up an automated process to update your profile, connect you with other members, send invitations or messages and invite new connections.

LinkedIn is ideal for automation because it has so many features it can support automation. Automation on LinkedIn can help you get out of doing things manually every day, save time and effort, so you have more time for other tasks at hand.

Therefore, it’s essential to know how to make the most out of LinkedIn by automating often asked actions. This article wants to help you with your LinkedIn Automation Journey by introducing different tools to make your life easier on this platform!

Below are our 5 most beneficial tools:

  • Buffer

Buffer is a tool used to schedule posts across all social media platforms at a set time. This is helpful as some social media sites do not allow you to schedule a post at a set time.

  • Octopus

Octopus is a chrome extension that helps automate your connections, sending messages, endorsements and LinkedIn account visits. With Octopus, you can have it running in the background whilst getting other tasks done. However, with other tools, you cant access other tabs or programmes.

  • Pipi leads

Pipileads is a tool that supports you in finding prospects emails. This is helpful as it increases the pace of communication as some prospects do not have ways to contact them on their profile.

  • InTouch tool

InTouch is a more affordable version of Octopus but contains fewer features and works at a slower pace.

  • Canva

Canva is good for creating a profile banner, profile picture and personalised images for your LinkedIn profile and posts. This makes your profile look more professional, which can increase interest or profile views. It is also useful when posting to social media.

It helps create personalized images for your posts to help them look more professional and gain more attention, as some people prefer images over texts. Canva can also schedule posts onto your social media straight through their site once you make the graphic you would like to post.


How to Get More LinkedIn Connections Quickly and Easily with Automation

LinkedIn is one the most popular platforms for professionals around the world. The platform has helped millions of people to network and connect with others. But it’s not just about connecting with others; it’s also about making sure that your profile is optimised for maximum exposure.

Here are our top 3 strategies that will help you maximise your LinkedIn profile:

  • Use Canva to create a professional-looking banner and profile picture
  • Creating a personalised headline that differentiates you from your competitors
  • Using Canva to schedule and automate posts on LinkedIn
  • Make sure that there is consistency in your LinkedIn content

Here is our strategy that will help you maximise your LinkedIn connection requests:

  • Create a campaign using Octopus

The good thing about Octopus is that you can start on a free trial of up to 14 days. After that, you are provided with numerous packages that you can have, one being the “Unlimited” that offers you availability to bypass LinkedIn invite to connect limit. These packages range from £7 to £30 a month or save around 35% if you get the annual packages.

  • Add people to your campaign

You can do this by going to the search bar and inputting a filter to show the people you are looking to market to once you have done this, open Octopus and add the people to the Octopus CRM.

  • Send your invites

Depending on which version of Octopus you are using, send email connections first. We personally stick to around 20 a day, and once you have done this, send the connections to the people who don’t have emails this way, you can get more leads on LinkedIn with emails to send them an email about your business in the future. as an extra note once you send email requests you can download the CSV files and collect info on LinkedIn users.



In conclusion, technology is revolutionising how we do business. One of the most revolutionary technologies is automation. Automation has changed the way that we work and live daily.

From our alarm clocks to our coffee machines, technology has made every aspect of our lives easier. Linkedin automation has helped us progress massively, and we hope that this blog can help you in your journey too.


Check out the first episode of the podcast we made about LinkedIn automation [HERE]