Everyone is obsessed with getting traffic to their website, but the traffic is pointless if it doesn’t convert. Wouldnt you agree?
You can, however, change this, and the best way is with a ‘Lead Magnet,
What Is A Lead Magnet?
A lead magnet is a free item or service given away in exchange for your prospects contact details; for example, lead magnets can be checklists, eBooks, audits, or anything that gives immense value.
The greater the value, the greater success you have of the prospect giving your their information.
The type of information you ask for could be,
The prospects name, email address, contact number, company name, company size, turnover etc
The more information you ask for, the more value the led magnet must provide. If the prospect is only a little interested in the value being offered, they may be happy to supply you with their name and email but won’t give you their number.
Why Are Lead Magnets Good For Your Business?
Lead magnets are good for business because the prospect is now a qualified lead because they have given you their contact information showing a genuine interest in the lead magnet topic.
If the lead magnet helps to solve the prospects’ problem, your next job is to take them through a consideration process and help them decide that you’re the right person to help solve their challenge.
Using An Email Sequence To Nurture Your Prospect
By creating a series of emails, that can be automated, you can take your prospect through known objections and challenges.
Each email gives value, offers insights on solving your prospects known challenges, then guides them to an offer of your help.
Generally, lead magnet email sequences answer objections that stop prospects from getting your product/service; they also help them shift the way they think (sometimes known as a paradigm shift), all the while constantly giving incredible value.
At each stage of the lead magnet email sequence, you can set up triggers that are activated should the prospect take a specific action,
for example, should they not open one of the emails, they can be added to a new list for prospects that failed the sequencing workflow,
or if they click a link, it can then assign the prospect to a sales representative that can contact them to discuss their needs.
Knowing Your Lead Magnet Ideal Audience
So much time can be saved when creating lead magnets by having clarity over your ideal customer audience (sometimes called ideal customer profiles and buyers personas).
By spending some time at the start thinking about who the lead magnet will help, is the best way to ensure its success.
So, get started today with your lead magnet, identify your ideal customer, think about the challenges they face and how your product or service can help to solve this challenge,
then give them a free guide, checklist, video series or audit that can help them.
Nurture with email sequencing, and watch how fast your sales pipeline begins to fill up with qualified buyers.
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