Valuable content should be at the core of your marketing
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and retain a defined audience to drive profitable customer action.
What's the Difference Between Inbound Marketing and Content Marketing?
Unlike Inbound Marketing, content marketing isn't aimed at a specific buyer persona; instead, it has a much broader audience.
Content marketing typically doesn't involve building, maintaining and optimising your website, organic SEO, ads, and brand building activities, all of which are associated with Inbound Marketing.