Target the right audience for you with Account-Based Marketing

It is time to be proactive, not reactive. Account-based marketing is an approach to marketing in which the focus is on one or more specific customer accounts. It’s not about drumming up business through large-scale marketing tactics like blasting indiscriminate messages across the internet. It’s about finding out who your most valuable customer prospects are and prioritising their needs.

When you work with a marketing agency like Ebb + Flow, we combine our expertise and your industry know-how to create a strategy that demands success from your marketing campaign.

Here are 3 of the main reasons to get started with account-based marketing.


Account-based Marketing is a fantastic way to better identify and target your customers. You are able to more efficiently research, segment, and analyse customer information which helps you understand your customer’s needs, wants, and behaviours. It is a data-driven approach that has proven to be successful for marketers who are looking for a more efficient way of doing marketing.


When you implement ABM, you focus on their needs; this will help you avoid ‘guesswork’ and get in front of them with the knowledge of what is important to them. It allows marketers to narrow the prospects into groups with similar interests to deliver a cohesive message that tilts them towards becoming customers.


According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020.

Get a proven ROI from your ABM strategy

We've done this process many times, and we don't want to brag, but every time we do, we get better! so do you want to get started with account-based marketing?